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Passion project · 2025

Loafly Pajamas

Fais de beaux rêves — Loafly illustration Loafly Pajamas photoshoot 1 Loafly Pajamas photoshoot 2 Loafly Pajamas photoshoot 3 Loafly Pajamas photoshoot 4 Loafly Pajamas photoshoot 5 Loafly Pajamas photoshoot 6 Loafly Pajamas photoshoot 7 Loafly Pajamas photoshoot 8

Loafly Pajamas is a self-funded passion project dedicated to my grandmother, the craftiest, most creative woman I've ever met, who spent her life serving others. I started it hoping the profits could one day help fund her retirement. It became a crash course in everything outside my usual craft: manufacturing a physical product from idea to production, building the brand and creative direction, marketing it to actual customers, and learning the logistics of budgeting and running a small business. It's been one of the most fun things I've ever learned.